TREADER JOE’S TODAY’S LUNCH BOX

Produce Trader Joe's original homemade lunch boxes to get more customers to enjoy products such as organic vegetables, fresh meats, and educate on the sources of their food.

QR codes link to Trader Joe’s products on smartphones and download recipes.  
Short cooking videos to quickly and intuitively share information with customers. 

An originally designed bag and lunch box serve as promotion of the brand. 

RECIPE in RECEIPT

- Generate recommended recipes on the back of receipts based on what customers buy.
- Customers will be given ideas on what to cook and save time.
-  QR codes link to short cooking videos.